JOIN IN THIS YEAR’S NATIONAL BARBECUE MONTH PROMOTION

With COVID-19 keeping consumers at home and many retailers closed, Hearth, Patio and Barbecue Association is launching “Back to Barbecue Day” through the #WhyIGrill campaign, Saturday, May 23. Back to Barbecue Day will serve as a national call for home cooks to celebrate the official beginning of grilling season with the largest virtual barbecue cookout by cooking in their back yards.

Just because we can’t be together doesn’t mean we are apart. With Back to Barbecue Day, our love for grilling will unite us.

Throughout May, we will help build anticipation and participation in Back to Barbecue Day by encouraging consumers to take an online pledge to cook out on May 23, while entering to win a variety of prize packs. We hope that you and your organizations will participate in this national call for home cooks to celebrate the official beginning of grilling season with the resources we have developed.

Included below are social media posts for your organization to utilize on your channels, blogs to link to on your own page and a draft press release outline to customize and distribute to your local media. These tactics will continue to encourage consumers to grill and will engage your customers directly in the campaign and ensure they continue to think about their local retailers during this uncertain time.

Resources for National Barbecue Month and Back to Barbecue Day:

If you would like copies of the blogs to post directly to your site please reach out to Emily McGee at mcgee@hpba.org.

  • Social media posts to share throughout May on your channels. Or, follow our social media pages on Facebook and Instagram to share. Remember, always use the hashtag #WhyIGrill, #NationalBarbecueMonth and #BacktoBarbecue.

It’s #NationalBarbecueMonth! 🔥 🎉 We can’t wait to help you find the best grill upgrades and accessories for you! Until then, what’s sizzling on your grill? #WhyIGrill

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Just because we can’t be together doesn’t mean we can’t grill together. Our love for the flame unites us. 🔥 Pledge to join your fellow barbecue lovers and grill on #BacktoBarbecue Day, Saturday, May 23, at the link below. #WhyIGrill #StayInCookOut

Take the pledge: www.whyigrill.org/blog/backtobarbecueday/

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It’s time to uncover your grills. Back to Barbecue Day is Saturday, May 23! 🔥 🎉 Join us, @stevenraichlen and @HPBABarbecue for a national virtual cookout to celebrate! Take the pledge below for a chance to win a #WhyIGrill prize pack. #StayInCookOut

Take the pledge: www.whyigrill.org/blog/backtobarbecueday/

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Looking for a new grill but not sure where to start? Ask yourself these questions to make the best choice for you: www.whyigrill.org/blog/whats-the-best-grill-for-you/ #WhyIGrill

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We’re excited for another summer of grilling! 🔥☀️ What’s on your barbecue wishlist? #NationalBarbecueMonth #WhyIGrill

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#BacktoBarbecue Day is just around the corner! 🤩 Have you taken the pledge to grill on Saturday, May 23 yet? Follow the link below for a chance to win a #WhyIGrill prize pack! #StayInCookOut

Take the pledge: www.whyigrill.org/blog/backtobarbecueday/

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Got your essentials ready for another grilling season? 🔥 We’re excited to help you stock up on anything you still need when we reopen!

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Deciding which type of grill is best for you? 🔥 Follow this guide to find the perfect match: www.whyigrill.org/blog/five-questions-to-ask-before-buying-a-new-barbecue/

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It’s almost here! Take the pledge to grill out on Saturday, May 23 for a big, virtual cookout with grill enthusiasts across the country to celebrate #BacktoBarbecue Day! 🤩 🔥

Take the pledge for a chance to win a #WhyIGrill prize pack: www.whyigrill.org/blog/backtobarbecueday/

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Get the most out of your grill this season by keeping it in tip-top shape! 👌 Be sure to clean regularly with a grill cleaning tool when the grill isn’t in use or still hot to remove build-up and avoid flare-ups.

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We also have a National Fireplace Month logo