Just because we can’t be together doesn’t mean we are apart. With Back to Barbecue Day, our love for grilling will unite us.
Throughout May, we will help build anticipation and participation in Back to Barbecue Day by encouraging consumers to take an online pledge to cook out on May 23, while entering to win a variety of prize packs. We hope that you and your organizations will participate in this national call for home cooks to celebrate the official beginning of grilling season with the resources we have developed.
Included below are social media posts for your organization to utilize on your channels, blogs to link to on your own page and a draft press release outline to customize and distribute to your local media. These tactics will continue to encourage consumers to grill and will engage your customers directly in the campaign and ensure they continue to think about their local retailers during this uncertain time.